Trade Show Exhibitor Resources
Trade show exhibitor tools
Ever want to go to a trade show but don't know if you have the right funds? This useful blog gives you 15 free trade show resources that will help you have a better show. Trade shows can be a hit or miss but that should not be a reason for small businesses and startups to ignore them entirely. They can be a great place to meet new clients and grow your brand.
A strategy is to create brand awareness. Don't go for an all or nothing deal with a corporation or expect to win some kind of lottery. Trade shows are all about networking and building your brand.
The planning that goes into trade shows can be exhausting and expensive. We want to give you some tools in the form of free resources to keep your costs low. You can still create a high impact booth without breaking the bank.
Budgeting and Planning
https://www.expomarketing.com/trade-show-calendar/
This is a good tool for finding the best trade shows to attend. Don't try to Google every single show because hundreds happen every day. This website allows you to search by industry or location, crowd size, and dates. This is a wonderful trade show resource that even provides a portfolio of booth designs.
https://topcustomprint.com/pages/trade-show-checklist
This website provides the ultimate exhibitor checklist which can definitely be useful in planning for a trade show. This list breaks down what you should prepare for in different sections, helping you get your booth under control. There are even blank spaces for you to create your own sections if desired.
Sometimes the best method of choosing an event to attend is by seeing what is the most popular. This website ranks trade shows to help you find the best one to attend.
A free project management tool that also has an app available for both IOS and Android. Assign daily tasks to your trade show team with deadlines and handy scheduling tools like calendars and lists. There is a lot you can do with even just the free version, which is why we recommend it for exhibitors looking to save.
Whatsapp can help your team stay in touch come event day. It is a great free communication app that allows you to video call, phone call, send audio memos, share images and create several groups.
Event Marketing
Canva provides useful marketing media templates such as business cards, flyers, and social media banners. The layouts they provide are eye-catching and perfect for companies who do not have a fortune to spend on graphic designers. This resource offers a lot of free templates and fonts which can help you spread your event details to your followers.
https://www.marketo.com/worksheets/public-relations-strategy-worksheet/
This website provides a free strategy worksheet to help you understand and create event goals. Outline your situation and come up with a goal for your trade show. Analyzing your results will help you see if your strategy paid off.
9 Simple Steps to Master Social Media for Events - Eventbrite US Blog
Social media marketing can get confusing to understand but it goes hand in hand with event marketing. This link provides useful tips on how you can make the most of social media. Learn all about social media optimization, engagement and see how it affects your event strategy.
These free digital invitations are helpful in spreading the word that you will be attending an event. It is always a good idea to let your subscribers know about your event.
8 Free Budget Planner Templates to Manage Your Marketing Spend!
Helpful for small business owners and startups to create and stick to a budget. Planning your budget is one of the most crucial steps for trade show planning. Use this trade show resource to easily plan and track your spending.
https://blog.hubspot.com/marketing/free-stock-photo-websites
This list provides websites that offer free stock photos. Stock photos are definitely useful for small trade show budgets because they can be used for your marketing endeavors.
https://topcustomprint.com/blogs/trade-show-solutions/fun-trade-show-games-ideas
Every booth needs a way to keep clients engaged. One of the most proven ways is to host games and activities. This is one of our favorite free trade show resources as it provides several ideas that are simple and easy to implement to any booth.
https://blog.hubspot.com/sales/sales-follow-up-email-free-email-templates
Following up on a lead is perhaps the most important step to an event. This is the most crucial step that can help you land your clients. Hubspot provides a free email template to help you with trying to secure the lead after your trade show event.
https://oedb.org/ilibrarian/4-free-easy-ways-display-live-tweet-wall/
Twitter is one of the best ways to get people interested and spread the word about your event. This site helps you create a live tweet wall and makes your booth interactive. Gain attention by displaying this livetweet wall and make your booth attendees compete or tweet your event hashtag for prizes.
An article that helps guide you through the booth design do's and don'ts. Sometimes the easiest way of finding out the right way to create a booth is knowing what to avoid.
